We’ve completely redesigned how custom properties work in ReplySync to make them more powerful, flexible, and easier to use.

You can now:
- Create and manage custom properties on contacts with a cleaner, more intuitive UI
- Use custom properties seamlessly as variables inside automations
- Personalize messages, conditions, and actions using your own contact data

This update makes it much easier to store structured data on contacts and unlock more advanced, personalized automation flows.